Saturday, December 31, 2011

FAT tires

The good folks over at Surly sent us the demo fleet for the 2012 UAR season. The 1st bike to come out of the box was the Moonlander. It's a SUPER FAT tire bike capable of crushing just about any terrain. The tires are almost 5" wide! The paint  is filled with moon dust sparkles, the drive train is 2x9, it's really hard not to smile while riding this bike.

We can't wait for YOU to ride it at the Urban Assault Ride this season. We'll have this bike along with a bunch of others from the Surly fleet available for your pleasure.

Wednesday, December 21, 2011

Surly and the UAR: a match made in heaven

Pretty big news in the world of the UAR: SURLY is our new bike sponsor. In case you are unfamiliar, Surly is a Minneapolis-based maker of super cool, utilitarian, bomb-proof bicycles and bike parts.
If you work at a bike shop or know somebody who does - they probably own a Surly. Why? Because they're a true 'rider's ride'. For those that make bikes part of their everyday lifestyle, Surly has your ride. Want a bike to haul a whole shopping cart full of groceries home in style? You need a Big Dummy:

Want a bike that will literally conquer ANY terrain? Throw a leg over a PUGSLEY or MOONLANDER...

Surly makes so many fun bikes - we know you're going to love them if you don't love them already.

Some of the cool ways you'll experience Surly at the UAR in 2012:

  • Hang with us and have a beer on us at the SURLY Beer Bike Ride Friday before each UAR
  • Demo a bunch of different Surly bikes at each after party
  • WIN lots of Surly gear all year long.
We're super stoked to welcome Surly to the family and we know you're going to love them as much as we do.