Wednesday, December 21, 2011

Surly and the UAR: a match made in heaven

Pretty big news in the world of the UAR: SURLY is our new bike sponsor. In case you are unfamiliar, Surly is a Minneapolis-based maker of super cool, utilitarian, bomb-proof bicycles and bike parts.
If you work at a bike shop or know somebody who does - they probably own a Surly. Why? Because they're a true 'rider's ride'. For those that make bikes part of their everyday lifestyle, Surly has your ride. Want a bike to haul a whole shopping cart full of groceries home in style? You need a Big Dummy:

Want a bike that will literally conquer ANY terrain? Throw a leg over a PUGSLEY or MOONLANDER...

Surly makes so many fun bikes - we know you're going to love them if you don't love them already.

Some of the cool ways you'll experience Surly at the UAR in 2012:

  • Hang with us and have a beer on us at the SURLY Beer Bike Ride Friday before each UAR
  • Demo a bunch of different Surly bikes at each after party
  • WIN lots of Surly gear all year long.
We're super stoked to welcome Surly to the family and we know you're going to love them as much as we do.

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