Monday, May 7, 2012

UAR: New Friends, Old Friends, and These Guys



I promised you last week I would tell you the story of these guys.



Producing the Urban Assault Ride over ten years in multiple cities across the US, we’ve met some interesting folks. We meet thousands of people every year, from racers, to volunteers, to local business owners. It takes the cooperation of many hands to put on a race series like this, from our own team, to the dedicated non-profits we work with, to the Special Ops team, and more. The guys above… they fall into a category all their own.

The scene: Austin, Texas, June 2009.

Because Austin’s UAR is the oldest race in the series, it has historically been our biggest race of the year. To put on an event that size and keep long lines from forming at our obstacles, we needed a LOT of everything. We had an obstacle that year in Austin called “Human Bumper Cars,” which amongst other things, required 24 huge 18-wheeler sized inner tubes to be inflated. A floor pump wasn’t going to be up to the task, and as it turns out, neither was one of the compressors we had along for the job.

With one of our compressors dead, and our partnering bike shops closed, we found ourselves shuttling empty tubes to a gas station, getting the air turned on, filling them, running them back to the obstacle site, and repeating. A time consuming endeavor to be sure. Fortunately, we found some willing helpers hanging out nearby. We recruited one gentleman, who recruited help, and their team of three made quick work of a task that would have taken us 4 hours on our own. In the end, they accepted our original offer of $20, turned that $20 into a 30 pack of (clearly not New Belgium) beer, a couple Snickers bars, and a good night.


What's your favorite Urban Assault Ride story? Submit your favorite memories to social@adventurefit.com for a chance at winning one of our weekly prizes or our Grand Prize, to be voted on leading up to our 10th annual Urban Assault Ride in Austin on June 24, 2012.

Don't miss your chance to be a part of the next ten years of Urban Assault Ride memories. Register today!

Thursday, May 3, 2012

Celebrating 10 years of UAR memories - Tell Us Your Story!



The Urban Assault Ride is old enough for its own big wheel! The UAR is celebrating its 10th year, and to celebrate, we’re giving away a bunch of prizes! We've made great friends and great memories over the years. Tell us your story for a chance to win!


In addition to some great prizes, the Grand Prize winner will get their story 
published in Bicycle Times Magazine!
In June 2003, 120 riders lined up and the start gun went off for the very first Urban Assault Ride in Austin, Texas. Now in its 10th year, 100 times as many people will experience this one of a kind event, combining everything we love about bikes - riding with friends, exploring the city, some camaraderie and some competition, and washing it all down with a delicious beer.


Life is about great times and great memories, and we have made some great memories over the years. Everywhere we go, we hear stories from past years, of new routes discovered during the race, of favorite obstacles, and of people who re-discovered bikes and have incorporated them into their daily lives.


Grand Prize:
Free Pair of KEEN Shoes
Free Pair of ZEAL Sunglasses
Road ID Gift Card
Free Box of Clif Bars
1 Year Subscription to DRAFT Magazine
Story Published in Bicycle Times Magazine
and more!

4 Finalists
Free Box of Clif Bars
Road ID Gift Card
1 Year Subscription to DRAFT Magazine
Free Pair of UAR Socks



We want to hear your stories. Submit your favorite Urban Assault Ride story between now and June 17. Never ridden the Urban Assault Ride? No problem! Submit your favorite urban riding memory from the last ten years.

How to enter:
  • Email your favorite urban riding story or Urban Assault Ride memory to social@adventurefit.com*
  • Get creative, send us photos, send us videos, however you want to tell your story! Keep your entry under 500 words, and limit it to 3 photos.
  • Submit your entry by 11:59 PM CST June 17, 2012.
  • Limit one (1) entry per person.
How to win: 

We will draw a random winner each Friday between now and June 24th, 2012. We will post a few of our favorites during the week leading up to the Austin race, and your vote will pick a winner. Voting will end at 6:00 PM CST on June 23rd. The Grand Prize Winner will be announced in Austin at the Urban Assault Ride after-party and will receive an awesome prize pack from our sponsors!

Throughout the weeks leading up to our Grand Prize vote, we’ll post a few of our favorites on our blog, Facebook, and Twitter.

Thanks for the memories! Register today to help us celebrate our 10th season and get in on the next 10 years of great stories!




Remind us to tell you this story later...



*By submitting your entry, you grant Adventure Fit use of your words, photos, or video for our blog, website, emails, social media, and other promotional use.


This promotion is not affiliated with Facebook or Twitter, or administered, sponsored, or endorsed by Facebook or Twitter. 


You understand that you are providing your information Adventure Fit/Urban Assault Ride and Not Facebook or Twitter.


Winners will be selected by a panel of Adventure Fit staff and will be contacted by email and later announced on Facebook and Twitter.

Thursday, April 5, 2012

Austin SHAPE Diva Dash Important Info



IMPORTANT EVENT INFORMATION!!

Dear Austin Divas:
The moment you’ve been waiting for is finally here. Please take a moment to read this important information to make your - and our - Diva Dash experience a whole lot better!

PACKET PICK-UP
Tuesday, Wednesday and Thursday from 3 - 7PM at the Courtyard Marriott – University (5660 North IH-35 · Austin, Texas 78751) .  You will need your ID to pick up your t-shirt and bib. Don’t forget to shop the Diva Dash store and enjoy a lively libation with the gals in the Diva Lounge.

RACE DAY PARKING – Please carpool
We have 3 lots. Regardless which you choose, bring exact change! 
$10 Parking at Walter E. Long Park:  6620 Blue Bluff Road, Austin, TX
$5 Parking at Cano Ranch:  973 & Decker Lake Road, Austin, TX
$5 Parking at the Star of Texas Rodeo:  9100 Decker Lake Road, Austin, TX

EVENT DAY SCHEDULE
Plan to be at the venue 1 hour before your start wave. This will give you ample time to pick up your timing chip and check your bag (if needed).  If you are picking up your bib, too, give yourself an hour and 30 minutes.

BAG CHECK
A bag check is provided for your convenience. Please, leave your valuables at home!  The bag check is open from 7:00AM - 2:00PM.  Items left unclaimed will be donated to charity.

AFTER PARTY!
Friends and Family are welcome. Bring your ID and some money!  You will not be allowed to enjoy your ice cold beer without your ID, and you never know what else might strike your fancy there. Perhaps some Diva Dash knee socks. Or a burrito.  Who knows?

Thursday, March 29, 2012

Charlotte Mystery Clue

Instructions: use the clues below to complete the crossword puzzle. Then take the first letter from each answer and re-arrange to reveal the location of the FIRST mystery checkpoint at the Charlotte Urban Assault Ride.
Clues:


Down

1. In Asia, they have small ears.
2. Grows fabric for socks and sweaters.
3. Contains target, liberty and passionfruit.
4. Wears red underpants.
5. Another name for the only member of the genus Chironectes.
9. An imaginary being usually depicted as large, hideous, 
humanoid monsters.
Across
6. SweeTango is one of the newest additions to this family.
7. A proton's better half.
8. Film originally released in 1933, remade by Peter Jackson in 2005.

Thursday, March 22, 2012

Richmond Mystery 1 Clue

Hey y'all - here's your clue for the FIRST of two mystery checkpoints at the Richmond Urban Assault Ride! (You can click the puzzle to make it bigger;)

Use the above word search to find 10 words or phrases. Each of these words or phrases are products or services offered at the location of the first mystery checkpoint for the Richmond Urban Assault Ride. (having trouble seeing the image? No, your eyes are not going bad, it's small. Right click and open the image in a new window, then zoom in).

Tuesday, March 13, 2012

Urban Assault Ride - Special Ops

We think beer and bikes go together like peanut butter and jelly. We think that it’s just as easy to grab a bike lock on the way out the front door as it is to grab our car keys. We don’t think it’s possible to be too old to ride big wheels. We think a gorilla suit or angel wings are just as suitable as riding gear as bib shorts or arm warmers. We think the streets are more fun when there are more people out on bikes. If you think like us, we’d like you to join us.

The only thing more fun than riding around your bike around the city, solving puzzles, completing obstacles and riding back to the start to drink some delicious New Belgium beer is doing it with over 1,000 of your closest friends! We’re looking for a crew of passionate, excited individuals to spread the word about the Urban Assault Ride! Do you network better than Verizon? Do you have more social media cred than Ashton Kutcher? Do you love the Urban Assault Ride? Put that love to work. We’re looking for a crew of dedicated people to join our Urban Assault Ride Special Ops Team, to help us spread the word, to grow the party and help us support your local non-profit.

To be a good fit with our team, you have to be upbeat, outgoing, and fired up about the Urban Assault Ride.

What does it mean to be a Special Ops Team member?
  • Visit businesses and confirm that our posters are hung up, approach new businesses about hanging the posters and help us grow our database.
  • Work with local businesses and organizations to get their employees and customers to register for the UAR.
  • Use social media to convince your friends and fans to register for the UAR.
  • Attend related events and spread the word about UAR
  • Organize meet-ups to get people to register for the UAR
  • Whatever other creative ideas you come up with for spreading the word.
What do we provide?
  • Cash incentives for getting teams to register for the UAR
  • Urban Assault Ride gear to wear when promoting UAR
  • Training on the history and mission of the Urban Assault Ride
  • Posters to hang at local businesses
  • A unique coupon code that will give registrants a discount on race entry
Are you in? Click on the link below to apply!

http://bit.ly/SpecialOpsApplication

If you have other questions about the program, please feel free to contact JV at jon@adventurefit.com

Friday, March 2, 2012

Adventure Fit is hiring!

Title: EVENT COURSE COORDINATOR
Position with Adventure Fit Inc (www.adventurefit.com) in Longmont, CO

About Adventure Fit Inc:
A full-service sports marketing company specializing the creation and production of active events. Our premier event series are the New Belgium Brewing Urban Assault Ride and the SHAPE Diva Dash.

Role overview: The Event Course Coordinator is responsible for developing event courses, developing obstacles, transportation and maintenance of obstacles, and communicating efficiently and on schedule to ensure a professional course.

Requirements include:
* Ability to travel two weeks out of each month (sometimes even more)
* Creativity
* Clean driving record and experience pulling a cargo trailer
* Tremendous attention to detail and organizational ability
* Clear communication skills
* Proven ability to work under pressure and make clear decisions
* Experience working large events
* Healthy body capable of physical work
* Proven experience completing tasks within a specific time line
* Internet, email, word and excel expertise

Candidate is preferred to have:
* 4 year degree
* Experience working in the active event industry
* Love of adventure and experience participating in adventurous physical events
* Experience managing small teams of people
* Experience with construction and fabrication

Responsibilities include:

* Driving Adventure Fit equipment to events, maintaining drivers log and DOT regulations
* Maintaining Adventure Fit equipment (obstacle equipment, vehicles, promotional material, trailer, etc)
* Assist Event and Operations Managers with development of event courses
* Communicating with multiple Course Staff and Volunteers during events
* Circulate around course during events, ensuring smooth running event
* Developing creative obstacle ideas and constructing them
* Setting up course early in the morning prior to event start
* Developing courses within specific schedule

Compensation:
* Full time salary
* $100/ month phone
* $150/month heath expenses
* Access to Adventure Fit partner discounts
* All expenses paid while traveling including a $40 per diem

Please submit a cover letter with RELEVANT experience, a resume no longer than 2 pages, and salary requirements to josh at adventurefit.com
Looking to fill position immediately - starting work on 3/19